The mission statement of McDonald’s is about the strategies of the company and the strategic objectives to develop its activities. Then, in 1955, it is established as McDonald’s Corporation. McDonald’s founded in 1940 is in the fast food restaurant industry. (Evans, J, 2010)įor example the vision statement of Microsoft is to empower people and organizations at any moment and on any device to achieve more. And it also gives a clear picture to the employees what the company wants to accomplish over a long period of time. (Bain & Company guide, 2015)Ī vision statement is where a company wants to go in two, five or more years and what it wants to achieve. 1.1 Mission and Vision of McDonald’sĪ mission statement refers to the goal of an organization and the path to achieve those goals. Implementing the right strategy will help a business to be successful. Introductionīusiness strategy helps a business to shape an action plan in order to achieve its desired objectives. Smile, food and good time Section 1 : Mission and Vision of McDonald 1.
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